In this episode of Good Vibe Show, we are thrilled to welcome Sujata Biswas, the co-founder of Suta, a company celebrated for its exquisite handwoven sarees. Together with her sister Taniya, Sujata has transformed Suta into a thriving enterprise that supports over 17,000 Indian artists and weavers, all while preserving the rich heritage of traditional craftsmanship. Sujata’s journey into entrepreneurship began after she left her corporate job, driven by a deep passion for sarees and a commitment to maintaining age-old weaving techniques.
During our conversation, Sujata delves into the story behind the name “Suta,” offering a glimpse into the creative process and inspiration that led to its inception. She also shares the pivotal moment that prompted her and Taniya to leave their corporate careers and embark on their entrepreneurial journey in the textile industry. Sujata provides valuable insights into Suta’s innovative marketing strategies, which have played a crucial role in the company’s success.
We also explore the challenges and hurdles Suta faced along the way, shedding light on the resilience and determination required to overcome them. Sujata offers a personal perspective on how her relationship with Taniya has evolved throughout Suta’s journey, highlighting the bond that has been strengthened through their shared passion and dedication.
Join us for an inspiring episode as Sujata Biswas shares the remarkable story behind Suta, the triumphs and trials of building a successful venture, and the profound impact their work has had on the artisan community. Don’t forget to like, comment, and subscribe to Good Vibe Show on Facebook and Instagram for more exciting episodes and exclusive content!
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